BRAND AND PRESS

These elements define our brand identity

Main Logotype

Visual identity captured in a distinctive and memorable logotype design.

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II.

Main Logomark

A recognizable emblem that embodies the essence of our brand.

III.

Main Wordmark

A distinctive typographic treatment that visually represents our brand name.

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Untitled Serif

This is what a sentence looks like.

Untitled Sans

This is what a sentence looks like.

IBM Plex Mono

This is what a sentence looks like.

IV.

Typography

Rome Protocol's visual identity defined through distinctive fonts and styles.

Color Palette

Brand essence expressed through a cohesive and vibrant color palette.

MAIN PALLETE

ROME PURPLE

We lead with the Rome Purple, and use this in situations like the logo and a colorful splash for a background color. 
‍
Also you can use this color in artwork and transitional states for interactive elements.

#5E0A60
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94, 10, 96

CMYK: 70, 100, 28, 22

DARK PURPLE

Dark Purple is used as the main color for accessible text, select background use cases, and things of that nature

#140218
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20, 2, 24

CMYK: 17, 92, 0, 91

SECONDARY PALLETE

LIGHT PINK

#F9E3F2
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249, 227, 242
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CMYK: 1, 13, 0, 0

LIGHT BLUE

#DBEFF7
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219, 239, 247
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CMYK: 13, 0, 2, 0

LAVENDER

#D5D3EA
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213, 211, 234
‍
CMYK: 14, 14, 0, 0

GUIDELINES

Rome Protocol logo dont’s.

I.

Don’t add shadows behind the logo.

II.

Don’t add outlines to the logo.

III.

Don’t stretch the logo.

IV.

Don’t apply logo in low resolution.

V.

Don’t use logo as a frame for imagery.

VI.

Don’t place the logo on low contrast colors.

ASSETS

Download all Rome Protocol assets.

Follow these above guidelines when promoting Rome Protocol in marketing communications, including advertising, articles, websites and printed promotions.

Download